We’re celebrating the upcoming fall/winter season and our new $119 price with a Labor Day weekend sale: save 25% through Monday night, Sept. 1st.  Happy Fall!

We had so much fun showcasing PYSIS and connecting with customers and fans!
PYSIS are available for sale at Amé Amé now and will be throughout the fall and winter.  Head on over to try on a pair!

We’re honored and excited to be part of the official gift bag for tonight’s Daytime Emmy Awards!

So many people remark: “What a cute name, how did you come up with it?”  First & foremost: THANKS!  I hope you enjoy our new Proper Noun as much as protecting your fabulous shoes!

The day I had my big idea – a new design of galoshes (or OVERboots) to protect women’s dress shoes from rain, slush, salt and snow – I immediately began calling them “Gorgeous Galoshes”. I loved that name! …until I spoke to an intellectual property attorney.

Not only would I not be able to trademark “Gorgeous Galoshes”, but competitors would be able to tout “these gorgeous galoshes” or “our gorgeous galoshes” and confuse the consumer.  The easiest names to successfully trademark are “invented” words.  And it was important to me that I be able to secure a URL that was simply: brandname.com.

I also learned the importance of a short, memorable, catchy name.  So, I began brainstorming.

I considered blended words, foreign words… foreign blended words.  I tried to create words that use the ‘k’ or ‘x’ sound, which are said to be the holy grail of brand names (Coke, Kodak, Spanx).

Then, it hit me… an acronym!

Inspired by a friend of my brother, who goes by “Giff” (from George Francis), I thought of creating a word from an acronym.  Finally, I hit on PYSE (initially for “Protect Your Shoes from the Elements, which quickly changed to “Protect Your Shoes Elegantly”) and I thought of the zodiac sign (Pisces), which is a water sign.

I loved that “Protect” would distinguish my overboots from normal rain boots and “Elegant” would convey their fashion-forward look.  But, as stylish as PYSIS are… “Elegant” just didn’t feel right.  I wasn’t designing a ball gown, after all.

I looked through every single word in the “E” section of the dictionary before I solicited the help of my family.  It was my brother and sister-in-law who came up with “In Style”.  PYSIS: Protect Your Shoes In Style!  And so it is.

What’s in a name?  Overboots by any other name, would just be… gorgeous galoshes.  🙂

I hope you enjoyed this bit of PYSIS history!

Best,
Cassandra Droogan
Founder & President, PYSIS Inc.

SEE where PYSIS are now being sold

Congratulations to Rochelle and Betsy for winning our February and March Special offers.
Happy shoe shopping, ladies!

We’re proud to support a charity near and dear to the heart of one of our most enthusiastic customers: Pennies In Action.

For each pair of PYSIS we sell by May 31, $20 will go to Pennies In Action, in support of its groundbreaking efforts to fight breast cancer.  So, this spring, hope for your shoes can also bring hope for a cure!

When purchasing your PYSIS here, simply write the word “Hope” in the Order Notes section on the Checkout page and you’ll receive an email within a few days confirming that a donation will be made in your honor.  The donation will be made on June 15, 2014.

A rain boot, you say?? Not so fast!

Do you remember your Dad wearing his rubber “galoshes” over his dress shoes to work back in the day? They were overshoes… which allowed men to wear their office-appropriate dress shoes without ruining them when the yucky weather struck.

According to Wikipedia, a galosh is a “type of rubber boot that slips over a shoe to keep it from getting muddy or wet”. The key: It’s an OVERshoe – or ‘overboot’, as we call them at PYSIS!

Galoshes are worn over shoes.
Rain boots are simply… boots.
So, here’s to reviving galoshes! Gorgeous Galoshes.
PYSIS are functional galsohes, re-purposed for women’s heels. And a woman’s sense of style!

So, we say wear the shoes. And go ahead… get Sloshed! 

Find PYSIS & see video HERE

Purchase a pair PYSIS during March and you’ll save 40%.  Then, post a picture wearing your PYSIS on Facebook and mention the PYSIS FB Page and you will:

• Receive a 10% rebate on your purchase.
• Be entered into a drawing to win a $365 gift certificate to any Nordstrom store.

We hope you’ll use the gift certificate for a pair of the newly launched, oh-so-protect-worthy SJP Collection shoes (shown below)… but, the choice is yours. Good luck!

During February, use promotional code SHOELOVE when purchasing your PYSIS and you will:

• Receive a 30% discount on your entire purchase.
• Be entered entered into a drawing to win a $595 gift certificate to any Neiman Marcus or Bergdorf Goodman store.

These gorgeous Manolo Blahniks – featured in our video – could be yours.  Good luck!

 

The drawing will be held on March 31st. We’ll email and call the winner. Good luck!

PYSIS Posh Galoshes can now be found on ShoeBuy.com and Amazon.com.

Happy shopping!